Marketing & Social Media Manager

Part-Time  |  Hailey, ID  |  110 North Main Street

About the Role

The Liberty Theater is a fully restored, art deco gem on Hailey's Main Street — a beloved community venue hosting concerts, films, comedy, speakers, theater, and more, just 12 miles south of Sun Valley. We are seeking a creative, strategic, and detail-oriented Marketing & Social Media Manager to join our team.

This person will be the primary steward of our brand — responsible for growing our audience, driving ticket sales, amplifying our diverse lineup of events across digital channels, and securing the sponsorships and partnerships that help keep the Liberty thriving. This is a hands-on role that blends creative content creation with high-level marketing strategy. The ideal candidate is equally comfortable designing a compelling Instagram post as they are sitting down with a potential sponsor or analyzing campaign performance data.

Key Responsibilities

Brand & Marketing Strategy

  • Develop and execute a comprehensive marketing strategy to grow audience, increase brand awareness, and drive ticket revenue

  • Maintain and evolve a cohesive brand identity across all channels and touchpoints

  • Analyze marketing performance metrics and use data to inform strategy

  • Collaborate with leadership to align marketing efforts with organizational goals and programming calendar

Social Media & Content

  • Own and manage our social media accounts: Instagram + Facebook for now

  • Post all upcoming and newly announced events to Instagram promptly upon receiving notification that an event has been added to the website

  • Create engaging, on-brand content including graphics, video, and copy for all platforms

  • Design and produce event marketing materials in a timely manner

Newsletter & Communications

  • Draft the weekly newsletter and submit a preview to Pete by EOD every Monday

  • Maintain and grow the email subscriber list

  • Write compelling copy that reflects our voice and drives audience engagement

Community Listings & Visibility

  • Add all events to local and regional listing platforms, including:

    • Mountain Express

    • Visit Sun Valley

    • Eye on SV

  • Identify and pursue additional visibility opportunities in the community

  • Create a process and team to make sure posters get up around town

Partnerships & Sponsorships

  • Identify, pitch, and cultivate sponsors and community partners for events and programs

  • Develop sponsorship packages and partnership proposals

  • Manage ongoing sponsor relationships and fulfill partnership deliverables

Ticket Sales & Revenue Growth

  • Develop and execute promotional campaigns to drive ticket sales and increase event attendance

  • Identify new revenue opportunities through marketing channels, partnerships, and audience development

  • Collaborate with leadership team on pricing, promotions, and package offerings

Qualifications

Required

  • 2+ years of experience in marketing, social media management, or a related field

  • Demonstrated ability to create compelling visual content (Canva, Adobe, ect.)

  • Strong writing skills with experience in copywriting and brand voice

  • Experience managing social media accounts for an organization or brand

  • Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously

  • Comfort working with tools such as Airtable, email marketing platforms

Preferred

  • Experience in arts, entertainment, or nonprofit marketing

  • Existing relationships within the Sun Valley or Wood River Valley community

  • Experience in sponsorship development or partnership sales

  • Familiarity with Google Analytics, Meta Business Suite, or similar analytics tools

  • Photography or videography skills a plus

What We Offer

  • A collaborative, mission-driven team environment

  • The opportunity to shape the voice and brand of a beloved local institution

  • Creative freedom and room to bring new ideas

  • Competitive compensation commensurate with experience

  • Access to performances and events